For a number of years now Trade Show Magic has flourished in the U.S.A and Britain and is fast becoming popular on the promotion scene in Ireland.

Magic is a wonderful way of getting your message across to the public in an entertaining way and any product or service can benefit from the magic touch.

In recent years Pat Fallon has worked in conjunction with The Fiat Motor Company, Heineken, Pringles Crisps, Abbot Laboratories, Polygram Records, Pepe Clothing, The Virgin Megastore, Proctor and Gamble, Cadbury's, 98FM Radio, Crazy Prices Supermarkets, Clairol, Mi-Wadi, Mars Ireland, Black & White Whiskey and many more, too numerous to mention. All of these companies were given a personal touch for that valuable, extra impact.

For a trade show or promotional exercise to be a success, it is necessary to attract prospective customers and what better way than with a little light entertainment? When a product or service is incorporated into that entertainment, it is remembered long after the others are forgotten.

Promotional 'give aways' such as pens, key rings playing cards etc. can all be presented in a magical way and can be used for various tricks and effects before being handed over.

As you will see from the above, magic can and has been used to promote just about anything from brown bread to blue jeans because the word itself conjures up all sorts of wonderful things. Just look around at the number of  products that use magic to promote them:- 'Magic Markers', 'Magic Cooking Bags', 'Magicoat Paints', 'Black Magic Chocolates' etc. etc., so next time think Magic!

These pictures are of Pat at a recent product launch:-